ONE MORE THOUGHT
Insights @Work, Life, and Work Life
Don’t Get Burned by Bad Marketing: Let SFC Group Make Your Brand Glow
May is Melanoma Awareness Month, a time when you’ll be slathered with information about preventing, detecting, and treating melanoma. By spreading knowledge about the dangers of tanning beds and the importance of sunscreen, awareness campaigns like these save lives from what is often a preventable disease.
Just as sunscreen shields skin from harmful UV rays, awareness campaigns are the SPF for your brand’s success, ensuring it stays protected and thrives under the sun of competition.
Unfortunately, too many companies make the simple mistake of not being creative with their awareness campaigns, whether due to inexperience, lack of knowledge, or simply not having the time. But creativity and memorability can be the defining factors in the success of your campaign.
And just like a sunburn, a failed campaign leaves a lasting – and painful – impression. The strategic minds of SFC Group can protect you from getting burned by bad marketing so that your brand can have its day in the sun.
We make your brand known
When it comes to reducing the incidence of melanoma, awareness is the first step – much like increasing brand recognition. You probably already know the ABCDEs of melanoma. Here are the ABCDEs of memorable awareness campaigns:
A
Aligned across all channels – social media, blogs, email marketing, advertising, and any other platforms you use
B
Built on knowledge about your audience
C
D
E
Elevated to set your brand apart from the rest
Awareness is critical to your success. If people don’t know who you are or what you do, you won’t gain the traction you need to meet your goals.
SFC Group is your ray of hope when it comes to business strategy, brand identity, content creation, digital strategy, and so much more. We’re a one-stop shop with experience that spans all aspects of healthcare communication – and we promise to not leave your business in the shade.
We make your brand relatable
When you’re scanning the aisles (or screen) for sunscreen, you have choices. Whether or not you mean to, you’ll consider packaging, placement, convenience, and price when choosing how to protect your skin.
Your target audience is no different, making marketing a key part of any healthcare organization’s ability to thrive.
Your target audience makes decisions that align with their needs and wants. They expect to be seen, heard, and understood – concepts that must be woven throughout your initiative. We cater marketing materials to your target audience, whether they’re HCPs, patients, investors, donors, or anyone else you’ve got your eye on.
We shine a light on your brand by keeping content engaging, useful, and relatable, helping you crush your goals.
We make marketing look easy
Not all sunscreens are created equal – much like healthcare communications agencies.
Some do the bare minimum, falling short of full coverage when you need it most. What’s more, their impact won’t last long. What’s worse, bad marketing can burn your organization’s reputation – something we won’t stand for at SFC Group.
SFC Group is one team that does it all. We’ve got experts in all fields of healthcare communication, from media strategy to event marketing to patient communication to website analytics. We make any job look easy – small or huge – and we connect seamlessly with your team to meet your goals.
Protect your brand from the dangers of bad marketing
With a little foresight and a lot of awareness, the number of skin cancer cases in the US could plummet, saving millions of lives each year.
The same goes for the health of your business. By investing in a strong and strategic business plan, you’ll not only reach your goals, but you’ll slay them. At SFC Group, we’ll make you feel like you’re our only client with the level of commitment and care we’ll provide for your business. We’ll be there every step of the way, so you can sit back, relax, and enjoy your day in the sun.
Skin your walls with your own set of SFC Group ABCDE posters!
Give your business the attention it deserves with a fully integrated marketing plan that shines a light on your brand.
