Strategically Focused. Boldly Creative.

Leadership Team

Led by a group of savvy healthcare marketing executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed pharma, diagnostic, device, and hospital experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.



Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.

Susan Flinn Cobian

President and CEO

Head shot of Nadine Fite

Call Nadine the triple threat: Every day she leverages her core competencies of strategic thinking, relationship management and business building to put big numbers up on the board. Aggressive in pursuing new opportunities and fearless in championing new approaches, Nadine is all about driving value to customers and revenue to the bottom line.

Nadine Fite

Chief Operating Officer

Head shot of Melissa Drake

A seasoned healthcare marketing professional, Melissa has the “write stuff” when it comes to creating strategic communication elements to drive engagement. From provocative C-suite thought leadership campaigns to sticky social media content, her overarching goal is to drive awareness and activate target audiences to achieve organizational objectives.

Melissa Drake

Creative Director, Copy

Head shot of Amy Novak

As our in-house media maven, Amy tirelessly researches opportunities to maximize your media spend across both tried-and-true channels and the latest and greatest technologies. From established products to new product launches across the healthcare spectrum, Amy ensures that we target the right audiences to generate awareness, increase relevance, and most importantly convert customers.

Amy Novak

Media Director

Head shot: Molly Yant

An agency all-star with more than 10 years of experience servicing clients and managing projects at firms large and small, Molly Yant plays a key role in managing SFC Group’s largest accounts.

Molly Yant

Account Director

Head shot: Kate McBreen

Kate is a seasoned advertising account supervisor and marketing consultant with broad experience in pharmaceutical, biotech and healthcare research. An accomplished team leader, she is an invaluable cross-functional partner.

Kate McBreen

Account Supervisor

Head shot: Kristen Rave

Kristen combines her ambitious, entrepreneurial mindset with a solid grounding in project management to ensure workflows are efficient. She keeps day-to-day operations running smoothly with an eye toward continuous process improvement.

Kristen Rave

Project Manager