Strategically Focused. Boldly Creative.

Leadership Team

Led by a group of savvy healthcare marketing executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed pharma, diagnostic, device, and hospital experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.

 

Susan-Flinn-Cobian-Headshot-re

Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done.

Susan Flinn Cobian

President and CEO

head shot: Brian Zandman

Known throughout the “office” as Z-man, Brian is a creative powerhouse with 25 years of experience in creative design and more than a decade of that in the pharmaceutical arena. He has worked on a wide range of therapeutic areas and has the rare ability to pivot from one creative project to another on a moment’s notice bringing fresh insights to everything he touches. Brian's passion for creating beautifully executed, conceptually driven campaigns is matched only by his love for inspiring others to do the same.

Brian Zandman

Executive Creative Director

Head shot of Amy Novak

As our in-house media maven, Amy tirelessly researches opportunities to maximize your media spend across both tried-and-true channels and the latest and greatest technologies. From established products to new product launches across the healthcare spectrum, Amy ensures that we target the right audiences to generate awareness, increase relevance, and most importantly convert customers.

Amy Novak

Media Director

Head shot: Kate McBreen

Kate is a seasoned advertising account director and marketing consultant with broad experience in pharmaceutical, biotech and healthcare research. An accomplished team leader, she is an invaluable cross-functional partner.

Kate McBreen

Account Director

Head shot: Allison Weakley

With an attention to detail that’s meticulous but not fussy, Allison brings a sense of calm confidence you crave in an account director—especially in a fast-paced environment. Much of this could be attributed to her 15 years of experience managing projects at agencies both large and small. The rest is because of her uncanny ability to be decisive on the fly and willingness to deliver the answers you need whenever you need them.

Allison Weakly

Account Director

Head shot: Kara Baeky

Juggling a number of projects across a range of clients is a knack most account directors only aspire to. Kara has mastered it. With 20+ years of experience spearheading complex multi-channel marketing programs in the biopharma & life sciences space, Kara has led cross-functional agency teams in their award-winning work with Fortune 500 clients. All about sweating the details so her clients don’t have to, Kara truly is a master of her craft.

Kara Baekey

Account Director

BTBW

An experienced and accomplished art director and designer, Brian has a knack for translating complex concepts into appealing visual elements that drive engagement across all channels.

Brian Tuminaro

Art Director

Head shot: Rob McMichael

A lifetime of building brands and leading creative teams in the agency world hasn’t dulled Rob’s drive for finding the next Big Idea that makes an audience sit up and listen, not to mention, act. Whether they’re healthcare professionals, caregivers, or most especially patients, Rob writes with a voice that resonates with their needs and desires, making even the most complicated topics both accessible and motivating.

Rob McMichael

Creative Director, Copy

Head shot: Kelsey Cellarius

Kelsey combines her ambitious, entrepreneurial mindset with a solid grounding in project management to ensure workflows are efficient. She keeps day-to-day operations running smoothly with an eye toward continuous process improvement.

Kelsey Cellarius

Project Manager

Head Shot: Courtenay Funston

Courtenay combines a background in TV and radio event marketing at CBS with a thriving yoga practice to manage SFC Group projects with equal parts poise and agility.

Courtenay Funston

Project Manager

head shot: Patrick Jackson

A daring developer and WordPress ninja with an entrepreneurial mindset, Patrick has more than 15 years of experience managing software projects, designing and developing innovative systems, and implementing solutions that improve market share and profitability.

Patrick Jackson

Senior Developer