Where we’ve been
2024 ASCO Annual Meeting
Theme: The Art and Science of Cancer Care: From Comfort to Cure
May 31 — June 3, 2024
McCormick Place Convention Center
Chicago, IL
Diversity Alliance for Science — Indianapolis Geo Cluster
Theme: All Things Artificial Intelligence
June 26, 2024
Eli Lilly & Company
Indianapolis, IN
Awards
April 2025
Hermes Delivered—And So Did We
The 2025 Hermes Creative Awards honored SFC Group with 8 wins, including 4 platinum for our monstrously creative Mammo Monster campaign, gold for Fresenius Kabi’s More Than PN print ad and Vytala’s MySeracal.com, plus 2 honorable mentions for Vytala logo work. Turns out, great messaging really is divine.
Totally NYX-Level Work
Vytala and Seracal just picked up 5 NYX Awards, including gold for MySeracal.com and silver wins across campaign, MOA video, and both brand logos. From micelles to messaging, this launch was built to stand out—and clearly, the judges agreed.
A TITANic-Sized Haul
The Mammo Monster crushed it—earning 4 TITAN Health awards including platinum for print and golds in marketing, advertising, and web. Our Seracal launch also stood tall, bringing home two silvers for its branded site and logo.
March 2025
Holy Manny Moley!
Our Self-ProMOLEtion campaign has been named a 2025 Manny Award finalist in the Best Agency Campaign category. If you spot us at the ceremony at Chelsea Piers on April 24th, say hello! And if you spot a mole, don’t be an A-Mole and get it checked!
Color Us aMUSEd
Our work for Vytala and their groundbreaking medical food, Seracal, has raked in 5 Muse Awards: gold for the Seracal Campaign and 4 silver awards for MySeracal.com, Seracal’s MOA Video, Seracal’s Brand Identity, and Vytala’s Brand Identity. Looks like Seracal mixed with creativity is a winning recipe.
February 2025
SFC Achieves the Pinnacle of Success
MM+M has named Susan Flinn Cobian a 2025 Pinnacle Award Honoree who will be profiled in the March-April print edition of MM+M and celebrated at an in-person event scheduled for May 7 in New York City. Susan may have reached the pinnacle according to MM+M, but she’s just getting started.
January 2025
An AVA-lanche of Wins!
The AVA Digital Awards recognized SFC Group’s creativity with platinum wins for MySeracal.com and
HolyMol-e.com, gold for the SFC Group Explainer Video and Kiyatec.com, and an honorable mention for the
Seracal MOA video. Turns out, making complex healthcare cool is kind of our thing.
December 2024
We Absorbed the Spotlight at the Viddy Awards
When science meets storytelling, magic happens. Vytala’s Seracal MOA video just took home gold at the Viddy Awards, proving that nutrient absorption isn’t just fascinating—it’s award-worthy.
In the news
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders—those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group Boosts Talent with New SVP
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
SFC Group Expands Capabilities with Acquisition of CareContent
This purchase marks a significant milestone in SFC Group’s growth strategy.