Strategically Focused. Boldly Creative.

Who We Are

Strategically focused. Boldly creative.  SFC Group provides distinct marketing solutions that put your bottom line first. Our team of seasoned professionals delivers strategic insights and creative executions that outperform expectations. Collectively, we have unsurpassed hospital, diagnostic and pharma experience, and the kind of understanding and loyalty that only comes with years of successful professional interaction.


Sure, Susan’s delivered multimillion-dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion, and tenacity. Always ready to hit the ground running, she knows how to get it done. She’s a warrior for your brand and is known for building lasting relationships—as long as you don’t mess with her tee time. Susan was recently named one of the PharmaVoice 100 for her commitment to innovation driven by a never-settle attitude, and was named to the PM360 Elite for the second year in a row (Transformational Leader and Entrepreneur). She was also inducted into the MM&M Hall of Femme and to Chicago Business Journal’s Women of Influence, which honors those who have made an impact both professionally and in their communities.

Susan Flinn Cobian

President and CEO


Quality. Service. Cost. How can you choose just one? With more than 30 years of pharmaceutical agency experience, Larry is better equipped than most to deliver all three. Producing exceptional work for clients on time and on budget while keeping a bustling shop hustling is easy when you’re blessed with Larry’s work ethic and powerful motivational skills. When he’s not busy driving the office, Larry is driving himself to hit the pavement in 5K races – as long as there’s a cold one at the finish line!

Larry Farkos

Chief Operating Officer


A former professional hockey player and avid outdoorsman, Chris makes things happen. With experience managing multiple pieces of business and leading the development of client strategies, brand platforms and business plans, Chris has demonstrated a remarkable ability to anticipate client needs and act fast to meet them. Always up for a new adventure. Chris spends his off hours skiing, hiking, biking, kayaking, running or playing golf – really anything that keeps him outside.

Chris DeProfio

Chief Client Officer